BRITISH STUDIES Essay Example | Topics and Well Written Essays - 1500 words

BRITISH STUDIES - Essay Example There are many benefits to being a part of this great institution, and a revamping of the marriage law could be an asset in the improvement of our culture, economy and health. Whereas it can be argued that many aspects of society are required to evolve and grow with the times, the rate and extent to which marriage is able to do this is of the utmost importance as it is one of the most basic traditions and helps to establish one of the most fundamental aspects of modern society. As a function of seeking to understanding and define this institution in the light of the current era, with regards to how much or how little the institution of marriage has been able to evolve with the times, it will be the hope of this author that such an analysis will be capable of presenting a functioning and well argued piece of research into this topic so that the reader might come to a more informed understanding of societal evolution and growth with regards to this most fundamental of traditional socie tal demarcations. As with many traditions and cultural understandings, there can be no denying that the culture of marriage has changed. The cozy imagery of the perfect marriage, as exhibited by the now-comical television shows of the early 1960s and late 1950s have long since faded from memory (Dommaraju, 2009). Fairy tales with stories of love- ever- after were, and to a large part still are, what children are raised on. Within the not so distant past, little girls dreamed of the knight in shining armor, or being brought back to life by a simple kiss from a Prince. When the movie, â€Å"Love Story†, first appeared society was still extremely absorbed in a marriage culture that encouraged and supported getting and staying married until the end of one’s days (Fortunato & Archetti, 2010). Within a few years, the womens movement, the pill, the

Diabetes Essay Example | Topics and Well Written Essays - 500 words - 6

Diabetes - Essay Example According to the World Health Organization, a child is only susceptible to acquiring diabetes genetically from parents if both have the same type. However, is important to not that this depends on the age of which the parents acquired the disease. Therefore, if my grandparents are diabetic, the possibility of my parents being diabetic and ultimately me joining the group is limited. Nevertheless, there are various things I can do to ensure, I do not fall victim of the fatal disease. First is to undergo a thorough medical test to ascertain gene probability, as well as the blood sugar levels. Indeed, information from this test will play an imperative role in mainstreaming my lifestyle and status. Proper treatment of diabetes depends on how early it is detected. Second is to change my eating habits as well as lifestyle in general. In many cases, non-diabetic people become patients of the disease because of poor habit. In addition, poor eating habits also trigger high sugar levels hence making people culpable to the dangerous and fast consuming disease. Certainly, a good diet with moderate sugar constituents allows the body to produce average insulin that promotes a healthy life. Bad eating habits encourage diseases like obesity, which can also attract other complications such as hypertension. Undoubtedly, consistent testing and medical check-ups also play a significant role in keeping one healthy. Therefore, to prevent the maturity onset disease, I have to maintain a healthy lifestyle.

Natural Resources and Energy Paper Essay Example for Free

Natural Resources and Energy Paper Essay Wind Power and Global Role The world has been using wind energy for over 100 years now to generate power. â€Å"The first known use was in 5000 BC when people used sails to navigate the Nile River† (Alternative Energy, 2008-2012). Beginning in the early 1900’s, wind mills were used to pump groundwater in Midwestern portions of the country primarily. Today, windmill technological advances have brought about the development of powerful wind turbines and sophisticated windmill farms across the country. In many cases, the development of these devises has caused a decline in generating cost resulting in wind energy competitive with several other conventional sources of electricity. Today, wind is one of the leading sources of electricity beating out coal; coal can cause health issues as wind does not. Wind power has been the fastest growing energy source and some people are saying that is the reasoning behind the Global Warming Effect. There is talk already that in the next thirty to forty years the world’s energy will have to come from wind, solar or some other renewable resource. Wind power is used globally and plays several different roles in different areas of the world. Most areas though are using the same types of equipment for the energy resource, which are the windmills and turbines. In these different areas the climate control will control the amount of wind power being produced. In the hotter areas that have less wind are definitely not going to produce the same amo Alternative energy, Capacunts of wind energy as places that are in the windy areas like Seattle and Chicago. So from a geographical stand point, if someone is looking to generate m ass quantities of energy from wind, then being in Arizona is not going to be a good choice. Growing Human Population The population in terms of its affect on wind energy has very little effect on wind power production for one reason and one reason only. That is because winds are a direct result of the `uneven heating of the earth’s surface by solar radiation. So technically they are just another source of solar energy. There are still some major deficiencies of Wind power. Wind is not a constant source of energy at a particular place. Wind cannot be concentrated in one location, so that it will take up an enormous amount of space to create an equal amount of wind energy. And finally, once the energy is produced by the wind storing the energy becomes a major concern, meaning how you disperse the energy gathered effectively to the population. Only recently has wind power spread across the country as a somewhat viable source of power with the global initiatives to create and produce alternative energies. The Wind Farms were primarily used in California and recently spread out across the United States. There are some benefits of this energy such as agricultural, rural land use, pastures as well as farmers to use wind power in land open areas. Winds are probably never going to be the main or considered as a major energy producer for this country or for the world for several reasons. The population uses a huge amount of its energies. Because the way that wind energy is created, it has a role in our energy cycle but is reduced because it does not produce the end product energy. The wind is converted into electricity an d is a secondary source. Wind used with another source of energy, such as fission being the byproduct of another source of energy could generate several other improvements on different energy sources as well as decreasing the amounts of pressure on current energy sources may be a better and cost-effective approach to using wind energy. The problem with wind power and population is that wind power is not as efficient as our typical fossil fuels and has lower thermal dynamic potential to create the energy needed by the growing population. Another reason is as stated earlier the vast amount of space needed to create the power already effects the population. Most wind farms are in land masses that have already been cleared away, which limits the location. There are pluses and minuses to these areas. The land is usually prepared and cleared in advance so it can be used for farming and other industrial uses. At the same time of harvesting the wind power, some of the concerns would be the noise pollution that comes with a wind farm. Any type of populated area would be unbearable to endure. The population effects on wind energy are in reverse. The growing population does not have an effect on the production of wind energy other than the materials needed in its construction, the removal of large amounts of trees, and the loss of birds because of the blades over time. It seems as though we may be doing more damage than good for the return of energy that would be needed to support the population. Risks and Benefits of Renewable Energy Renewable energy resources are sustainable resources that replenish naturally. Such resources are produced from the sun, wind, biomass, tides, and geothermal. The main advantage of renewable resources is that the source is readily available and would never run out. Other important benefits include reducing contributions to global warming and with no polluting emissions. The disadvantages of using renewable energy is the expensive initial cost for setup, the difficulty to achieve the energy requirements needed, and the maintenance on the equipment. Depending on the application, the risks and benefits will vary when using the energy resource. Wind power is an electric energy obtained from surface air currents caused by the solar warming of air. Wind energy is a clean and cost-efficient way for energy. Wind power is placed in rural areas and requires constant wind (at least 15 mph) to operate. The wind turbines are most effective on high grounds where wind speeds are greater. At times, the turbines may kill birds and bats that get in its way. Other risks and disadvantages of wind include the cost, the noise pollution, and the unreliability factor of wind (Clean Energy Ideas, 2012). Solar energy power converts sunlight for heating and generating electricity. Solar power is used in commercial and residential applications. In order for solar power to generate energy, an open area along with sunlight is a necessity to perform properly. The weather, the time of day, and pollution can affect the performance of solar panels. At times, space could be limited and trees would be cut to make room for placing the panels in areas for sufficient amount of energy. Because of lack of space, many solar panels are placed on top of the roof. Some people think the panels make the buildings and property unattractive (Clean Energy Ideas, 2012). Biomass fermentation is plant and animal materials used as fuel. Biomass produces ethanol from different materials such as corn, grains, wood, saw dust and wood chips, plants, and animal wastes. Biomass is easily available where plants and crops are grown. Most of the source is from plants that gather its energy from the sun. In addition, the source is used for heat production, electricity, and fuel for cars. Biomass requires burning of materials, which contributes to air pollution, but it produces less greenhouse gases compared to fossil fuels (EHow, 2012). Hydropower is created as water flows through rivers and streams, the dams convert the energy of water to kinetic energy as the water turns turbines to generate electricity. Hydropower is efficient with 90% of the energy consumed to electricity. The benefits include clean source of energy, availability, and the reservoir can be used for leisure (boating, fishing, and swimming) and irrigation purposes. On the other hand, the risks involve overflow which can destroy the plant vegetation in the process (Benefits of, 2012). Geothermal energy is extracted from the heat produ ced by the Earth’s core. For centuries, many places have been extracting the source for hot springs. Some areas have geothermal power plants to generate electricity. In other areas, ground source heat pumps are used to extract water for the home or business hot water supply, which helps to reduce energy costs. The disadvantage is that a large area is needed to run the piping system (Clean Energy Ideas, 2012). Conclusion As the human population increases, the demand for energy will increase as well. There is much debate for the preferred choice of energy. Wind and other renewable energy resources are a clear alternative if we want to have a sustainable future for our children. Comparing the factors, the advantages with the use of renewable energy outweighs the risks and disadvantages. Although the initial cost will be expensive, the energy used will pay for itself in the long run. Reducing air pollution, contributing less to global warming, and reserving nonrenewable energy resources are just a few benefits with the use of renewable energy as an alternative. References Alternative Energy. (2008-2012). Retrieved from http://www.altenergy.org/ Benefits of (September, 2012). Benefits of Hydropower. Retrieved from http://benefitof.net Clean Energy Ideas (September, 2012). Natural and Renewable Energy Sources. Retrieved from http://www.clean-energy-ideas.com EHow (September, 2012). Advantages and Disadvantages of Biomass Energy. Retrieved from http://www.ehow.com

Uniqlo In Hong Kong Business Essay

Uniqlo In Hong Kong Business Essay Many businesses exist and flourish because they are successful in satisfying a need in the market. These needs are determined by the consumers who are considered an important component of any business endeavour. The primary reason for a business existence is to continue identifying consumer needs and then come up with tangible responses to address these needs. This requirement makes business companies spend a considerable amount of effort and intellect in analysing the behaviour of the consumers in order to effectively formulate appropriate marketing strategies that would assist the firm in effective production and delivery. Smart, D. T., Martin, C. L. (1992) argued that the study of consumers makes companies and organisations recognise and internalise consumer issues that would help strengthen their marketing strategies. In this paper several issues are discussed pertaining to fashion and clothing products and services offered by UNIQLO in Hong Kong. UNIQLO Co., Ltd. was originated in Japan. The companys business line is about clothing and fashion. But basically, the company is one of the leading clothing and fashion business in Japan that design, manufacture and retail casual wears. Initially, UNIQLO Co., Ltd. was only a division of Fast Retailing Co., Ltd. but by November 1, 2005, UNIQLO Co., Ltd. come into the picture through corporate restructuring and currently existing as a 100% consolidated subsidiary of Fast Retailing. UNIQLO was now listed at the Tokyo Stock Exchange. In Japan, UNIQLO is the leading clothing retail chain in terms of both sales and profits. And as of 2010, the company are also operating in Hong Kong, China, United Kingdom, South Korea, France, Singapore and United States. UNIQLO formed the idea of blending of ‘unique and ‘clothing as an symbol of originality and uniqueness of the apparel industry in Japan. UNIQLO offers fashionable and high quality clothing at reasonable prices, and was seized as an opportunity to establish a brand position domestically and internationally, combining all the facets of the business from product design to final sales and the operation of the 790 stores around the globe. Primarily offing for a highly brand conscious consumer group, UNIQLO envisions itself as a leading global casual wear company targeting high sales and profitability growth. For UNIQLO, such aim could materialise based on the established strategies such as low cost management, cheapest manufacture and marketing schedules an d prioritising customer requirements. Nowadays, UNIQLO is described as the apparel giant Gap, Inc.s counterpart based on the 4, 000% share price increase, making UNIQLO as Japans third largest clothing retailer. However, it is not always victory for UNIQLO; the subsidiary also has its own share of downturns especially on its international expansion. For instance, expansion programmes in the United Kingdom (UK) saw a tumultuous stumble in profits, forcing Fast Retailing to shut down 16 of the 21 UNIQLO stores opened, because of competition. Most recently, three UNIQLO stores in New Jersey were also closed because of economic slumps. Despite these facts, UNIQLO maintains the spirit and still believed that the brand has only but way forward. How UNIQLO will going to do such is central to this paper, focusing on the companys strategic management. External, industry and competitor analysis as well as the internal environment will be addressed. In fashion and clothing business in Hong Kong, the products and services offered by retailers that have strong brands are flourishing because they are easier to remember or they are already popular and are known for the quality. Companies like UNIQLO, HM, and Giordano are giving their best to build their brand name or brand identities because it helps consumers easily identify the product as well as acquire a rich set of symbols and meanings embodied by products. For successfully developed and managed brand names, the connections that patrons make with the brand name creates value, or brand equity, that can be a highly valued asset to the firm that develops the brand (Meyers-Levy, Louie, Curren, 1994). Chapter 2. Literature Review Environmental Analysis (PESTEL) Ø Political Analysis In the context of UNOQLO, political factors have direct effect on business conducts and operations. Decisions made by the affects the decision-making of retailers and could come in the form of policy or legislation. In Hong Kong, the ‘one country, two systems is the prevalent governance philosophy which endows the special administrative region with a high degree of autonomy and its capitalist economic system. Within a capitalistic and free market-oriented economy, retail companies make the majority of microeconomic decisions but they have to conform to specific agreements. Mainland and HK Closer Partnership Economic Arrangement (CEPA) and the US-China Textile Memorandum of Understanding are two examples of this. The former provides UNIQLO with a tariff-free treatment, stating that products which have no existing CEPA rules of origin will enjoy tariff-free treatment upon applications by local manufacturers. The latter could provide UNIQLO with an opportunity for an annual growt h of 8-17% in 21 categories of Chinese textiles and clothing exports to the US. Labor and customary regulations as well as code of conducts are also complied into including China Social Compliance 9000 and US and EU quotas (RSCA 2006; Doshi 2006). Ø Economic Analysis Domestically and globally, businesses are also being affected by economic factors whereby a strong economy indicates positive results and weak economy signifies the opposite, affecting both businesses and consumers. Hong Kongs gross domestic product is estimated at US$206.7bn with the service sector that contributes 90% of the total GDP. The region is also named as the worlds eleventh largest trading entity. Almost 50% of the total population is employed full-time and the unemployment rate has a continuous average decline by 4.1%, making disposition of income a possibility, a lower cost of living that is (Monthly Digest 2008). Spending is generally devoted for food, housing, healthcare, transportation, amusement, services and apparel. People nowadays are very particular with ‘investing in quality clothing thereby resume spending with premium apparel finds (Doshi 2006). Realising this, the price and quality characteristics of UNIQLO has a strategic fit; UNIQLO makes people look fashionable and confident in world-class clothes at a reasonable price through the company-wide integration of the Specialty Store Retailer of Private Label Apparel (SPA) model, a low-cost but effective operation model. Ø Social Analysis Demography or the population characteristics may determine buying patterns and that understanding demographic changes within a particular region or place facilitates determining whether products and services would appeal to customers as well as the number of potential customers (Barney and Hesterly 2006, p. 35). Hong Kong has a total of 6, 985, 300 population based on 2008 estimate and is continuously growing due to immigrant influx from Mainland. According to Doshi, people in HK and elsewhere have a growing interest in private labels. Consumers aspired for having private levels on everyday garments. Casual wear from HK which is known for good design and quality has a positive image on global consumers. Nevertheless, international brands are concentrated in high-end consumers while domestic brands are for low-end consumers (Doshi, 2006). In taking advantage of the wealth of the demography, UNIQLO makes effort on providing high-quality merchandise and generating values to the society by taxes. Further, UNIQLO is a company that is committed in creating positive reputation as manifested in its vision and mission, styles of management, ways of doing business and requirements to employees. Ø Technological Analysis Technological innovations are a priority for the apparel retailing industry but it will remain as labor intensive as it is today. Boosting the industrys productivity, increased in automation has been the recent trend but it is limited on specific functions, to which mostly require human intervention such as sewing and making patterns. Although there are computerised sewing machines that increase the productivity and reduce training time. Further, the uses of computer system software intended for the industry will be on making rough sketches, printing detailed designs and storing of information for easy retrieval. The customer orientation of UNIQLO was basically construed from its website in which customers can give feedbacks by email and discussion board. Hong Kong Productivity Council made a report disclosing that the apparel industry could make sense of information technology (IT) if utilise for order processing, costing analysis, order tracking, material management, reporting and connectivity (2004). Ø Legal As with any other business industry of the world, there are rules and regulations that restrict or support the facilitation of the business in the clothing and fashion market in the areas where UNIQLO operates. Ø Environmental There are currently no major environmental issues faced by the UNIQLO in Hong Kong, except for the ever-present textile and silk production issue which catch environmentalists attention die to the fact that some of its raw materials and from the skin of rare animals. Industry Analysis (Porters Five Forces) Ø Threat of Entry Barney Hesterly (2006, p. 43) point out that new entrants are the firms which have either recently begun operations or those that threaten to begin operations within an industry soon. Notably, the apparel industry is a buyer-driven industry where producers are considering buyers decision-making especially when brand names enter the picture. These buyer-centric industries have low barriers to entry mainly because of intense competition. Utilising brands as a market power source; however, this is a challenge for every clothing company. In the clothing business, mass customisation has seen to be the most effective strategy. Putting strategises into action remains to be in resilience today (Culpan 2002). Therefore, the focus must be on minimising the costs without sacrificing quality and to do this, managerial know how is a must in order to understand interactions with suppliers and consumers, to facilitate creativity and innovation and to maintain mobility in adapting to new market dem ands (Kincade, Regan and Gibson 2007). Building brand awareness and consumer loyalty is a costly endeavor since it involves advertising needed not only to promote the brand but also on sustaining awareness and loyalty. Strengthening brand names also requires that there are ‘quick response programs to increase revenues and manage risks. One of UNIQLOs major resources is its brand name, which is now synonymous with comfortable, high quality and cheap clothing merchandises. Although brand awareness outside the home country is a challenge, it is of intangible value to UNIQLO as a business asset. Brands are valuable and rare and reputable brands are acquired through the impressions one has of the company, and its products or services. Since a brand name is built overtime it becomes costly to imitate thereby providing a sustainable competitive advantage in the apparel industry (Groucutt, Lydley and Forsyth 2004, p. 285). Ø Threat of Rivalry Either in home or host countries, apparels, accessories and merchandise will always have a competitor which usually fluctuates in size. The modern market trends for the apparel industry are globalisation and intensified competition, increasing price and lower profit margin pressures, small quantity with high complexity orders, shorter lead times, multiple location operation, changing customer requirements and liberalisation on textile and clothing quota that creates new market dynamics. Being responsive to these market trends shifts the focus of the apparel industry for more extensive product development and improvements at the least possible cost. Such condition forces companies to divert on product differentiation because of high switching cost. In an industry where products are deemed to be ‘equal, the key sources of differentiation are brand image, reputation and prior existence (Byoungho 2004b). For UNIQLO, the products themselves are an important source of competitive edg e. UNIQLO strives at developing products of high quality, in various collections to enable the company to reach the highest possible number of customers. As such, the rivals would be endangered when it comes to introducing innovative products. UNIQLO is positioned in the fashion capitals of the world for the purpose of taking advantage of the new information about fashion trends. UNIQLOs ability to quickly adapt to trends and new markets has helped them develop product differentiation, something that is key to the companys success in the apparel industry. According to Tokle (1990), product differentiation is what separates the top competitors from the rest, but it something that is not costly to imitate. This is why their product differentiation is only a temporary competitive advantage. Competitive advantage could be achieved once the organisation learns to manage its capabilities that the end consumers could appreciate and competitors would find difficulties imitating (Porter 1985 ; Roney 2004). Ø Threat of Substitutes Casual wear is very particular with loose-fit, comfortable and relaxed fit. Athletic or active wear was perceived to be the closest substitute to casual wear as manifested by the booming athletic wear industry. Typically worn as casual fashion clothing, active attires could provide deterrence in the industry. Moreover, the blurring demarcation on the casual clothing family could be also seen as an opportunity for substitutes. Specialised stores offer semi-casual, smart casual and business casual lines. Semi-casual clothes are less presentational than informal but are not as loose as casual dresses. Smart casual purports conservative looks but with harmony on colors, fabrics, shoes and accessories. Business casual, on the other hand, varies in definition but the common element is the collar. Realising this, the bottomline now is the price. Moreover, based on the SPA business model, all the necessary functions at UNIQLO falls under a single umbrella especially the inbound logistics an d the production. UNIQLO is an example of a cut-make-trim company in which in which the company purchase the fabric and retain ownership of the raw materials and work-in-process, and so making it hard for rivals to imitate or produce substitutes for UNQILO brands. Ø Threat of Suppliers The prices and availability of commonly used fabrics such as cotton, blends, synthetics and wools might fluctuate significantly due to its dependence on demand, crop yields, weather, supply conditions, transportation costs, government regulations and economic condition among others (Byoungho 2004a). Quota is the major factor that affects the demand and supply of textile and fabrics. Even though the sale of raw materials is standardised, independent contractors, raw material suppliers, importers and apparel manufacturing firms could not isolate themselves from such scenario because of the prospective unsteadiness in the supply chain (Chetty 1999). As well, because of forward vertical integration, coupled with the low barrier to entry, suppliers could easily become rivals. In becoming threat of entry, suppliers could be also become a competitor to already established apparel manufacturers. In addition, contractors is also one of the threats when the demand of the labor increases, it wi ll cause labor costs price inflation. Laszlo (2008) stress that there are five main parts of the apparel value chain including raw material supply, provision of components; production networks; export channels and marketing networks at the retail level. Through the process, UNIQLO has an ownership on production and thereby a complete control on the supplies procurement. UNIQLO insources its production and handles the majority of the operational details. Sourcing is a go-to in the apparel industry but it is not rare although it can add value to UNIQLO. Ø Threat of Buyers Reaching more and diverse consuming group, the apparel industry is both a stable and unstable industry. Stable because quality price and quality products are the main element and unstable because there are many factors that affect both price and quality. In the point of consumption, for instance, there are ‘middle men such as the retail stores that offer an array of brands. In purchasing manufactured apparel, retail stores could have influence on making significant requirements and demands on their purchase, affecting prices. Though quality is inherent, prices would not be reasonable at all, and alternative clothing is readily available. This explains why apparel manufacturing companies are setting up their own stand along stores which will cater to their own produce. Important is that apparel stores must not fall dependent on s specific class of customer. Buyers are increasingly appearing to prefer above standard apparel with a much lower cost, making apparel less differentiat ed. When selling directly to consumers, buyers would incur a significant portion of their dispensable cash. Same goes with retail store, they purchase apparel at the least possible final cost, but adds up to prices of apparel. UNIQLO is involve in selling to the customers through specialty store marketing, with a minimalist strategy of pile em high, sell em cheap concept that is. In addition, the unbranded fashion or the no-logo concept was perceived to be the main reasons for peoples warm attention (Williamson 2007; Parrish, Cassill and Oxenham 2006). Competitors Analysis a) Local Competitor: Giordano According to companys website, Giordano was established in 1981 as one of the most well-known and established apparel retailers in the Asia Pacific region. The company employs 11,000 staff with over 1,700 shops operating in 30 territories worldwide. The companys vision aimed to be the best and the biggest world brand in apparel retailing with a remarkable mission i.e. â€Å"To make people feel good look great. From the companys website, they are stating that Giordano is committed to being a successful and responsible corporate citizen. Meaning, they are committed not only to delivering quality products and service to their customers and strong and sustained financial performance to their shareholders, but that are also committed in creating a positive impact in the communities where they do business. The current CEO since 1996 is Peter Lau, a Canadian Chinese. Basically, Giordano is based in Bermuda and trades on the Hong Kong Stock Exchange as 709.HK. Giordano concentrates in creating and delivering economic quality clothes such as Long Sleeve Shirts, T-Shirts, and denim jeans. On the other hand, Giordano Ladies, a sub-brand was only established in 1996. It has been instrumental to upgrading the unisex brand from a budget image to a more fashion oriented apparel retailer similar to The Gap. b) International Competitor: HM It is now a widely held view that the world economy has entered a much more complex phase where individual national economies have become inextricably linked. In this new world economy, resources and markets have ceased to have the indelible national identity of the past (Jones, 2002). Restricted resources and markets that were once legally isolated have become much more accessible to enterprises that have acquired a global strategic vision. To the more visionary global enterprises, the world is but a borderless environment with homogeneous consumers who have developed an unforgiving taste for the most sophisticated and high-quality products. In response to the needs of these global consumers, the enterprises have developed global products. How such homogenised consumers are served, however, is a question of the strategic orientation of the enterprises and their ability to exploit the ever-evolving global economic environment (Jones, 2002). With this regard, HM, a company in Sweden e ngaged in clothing and a leader in fashion business shows significant impact to their consumers in accordance to their brand and branding strategies. HM is considered as one of the worlds favourite and preferred designer of apparels and clothing for man and women. In addition, HM is also known not only for their fashion cosmetic but because of the quality of the clothes designed durability and the funkiness of its clothes. Through the online stores, HM provides the US, UK and European Market exclusive clothing designs. The main goal of this company is to provide innovative designs of apparels and clothes for different types of people in different countries all over the world. The company has been known because of its strategy of providing clothing designs exclusively for each countrys preferences and needs. HM is considered as one of the worlds favourite and preferred designer of apparels and clothing for man and women. In addition, HM is also known not only for their fashion but because of the quality of the clothes designed durability and the funkiness of its clothes (HM, 2009). The HM mission, â€Å"Fashion and Quality at its best price†. In addition, their handbags, shoes and accessories are also creating big sales and positive reactions from consumers. Through the online stores, HM provides the US, UK European Market and Asian Market exclusive clothing and even handbag designs. HM also offers perfumes and watches. The main aim of this company is to provide fast fashion goods (haute couture, ready-to-wear, handbags, perfumery, and cosmetics among others) in different countries all over the world (HM, 2009). The company has been known because of its strategy of providing fashion designs exclusively for each countrys preferences and needs which was positively accepted and loved by consumers. CPM Matrix Table 1. CPM Matrix UNIQLO Giordano HM Critical Success Factors Weight Rating Weighted Score Rating Weighted Score Rating Weighted Score Advertising 0.20 4 0.80 5 1.00 4 0.80 Product Quality 0.15 4 0.60 4 0.60 4 0.60 Price Competitiveness 0.10 4 0.40 3 0.30 4 0.40 Management 0.10 4 0.40 3 0.30 4 0.40 Financial Position 0.15 4 0.60 3 0.45 3 0.45 Customer Loyalty 0.10 4 0.40 3 0.30 3 0.30 Global Expansion 0.15 3 0.45 4 0.60 4 0.60 Market Share 0.05 3 0.15 3 0.15 3 0.15 Total 1.00 3.80 3.70 3.70 With regards to the discussion of the local and international competitors of UNIQLO, the CPM matrix describes the edge of UNIQLO over Giordano and HM. As seen in the critical success factor, UNIQLO dominates the Product Quality, Price Competitiveness, Management, Financial Position and Customer Loyalty. Despite of this, it seems that UNIQLO was lacking in advertising which was dominated by Giordano. In addition, UNIQLO also needs to consider their efforts in global expansion and market share in order to become successful in Hong Kong. Extended Marketing Mix 8Ps of Services Marketing Furthermore, since the UNIQLO as a brand concept be similar to or is associated with service stipulation, the 8Ps method adopted for service marketing may be competently espoused for its advertising. The 8Ps are: * Product This refers to the stuff or services to be offered by the company. In the case of UNIQLO, their products and services are mostly related to clothing and fashion, thus the need for constant review should be bear in mind in order to meet the changing customer expectations. * Place In UNIQLO, the place in which this product was manufactured and distributed was somewhat accessible to both suppliers and customers. Actually, UNIQLO are considering the issue regarding product availabily at the most convenient places for the target market, i.e., current and prospective clients. * Price In terms of price, UNIQLO produce were priced competitively. * Promotion UNIQLOs most effective ways to communicate to the various target groups to stimulate greater awareness, interest and patronage are somewhat good but not exceptional. UNIQLO are now using TV advertisement, Internet marketing, and billboard advertising. * Physical Evidence In terms of presentation, UNIQLOs products are exceptional. In addition to these, the services offered by the company were also outstanding. As seen in their shops UNIQLO are known with their well-dressed staff/consultants, logos on office doors/ business cetres, letter heads, brochures, complimentary cards, consultancy reports, etc. * Process With regrds to the process, the business of UNIQLO are well management in which makes their business system flawless and customer complaints are easily handled. * People When it comes to people, UNIQLO chooses the best suitable person needed by the company. This means that UNIQLO expertly indentify the capabilities of a person that will reflect the value of UNIQLO products and services. * Promise UNIQLO with their consultants are delivering their promises. In terms of quality of products and services, UNIQLO are giving it to their customers at utmost quality. * Public Relations UNIQLO stakeholders carefully identify the various publics that can impact on UNIQLO to which PR communications can be directed. Such publics include individual consultants, clients, big practices, small practices, other related professional associations, relevant agencies of the United Nations, financial institutions, etc. Developing the Concept of Servicescape and Blueprinting Servicescape- Servicescape is a concept that was developed by Booms and Bitner to emphasize the impact of the physical environment in which a service process takes place. If you were to try to describe the differences a customer encountered when entering a branch of say like McDonalds compared with a small family restaurant, the concept of servicescapes may prove useful. Booms and Bitner defined a servicescape as the environment in which the service is assembled and in which the seller and customer interact, combined with tangible commodities that facilitate performance or communication of the service (Booms and Bitner, 1981, p. 36). Servicescape may be likened to landscape. It includes facilities exterior (landscape, exterior design, signage, parking, surrounding environment) and facilities interior (interior design decor, equipment, signage, layout, air quality, temperature and ambiance). Servicescape along with other tangibles like business cards, stationary, billing statements, reports, employee dress, uniforms, brochures, web pages and virtual servicescape forms the Physical Evidence in marketing of services. Servicescape is not defined as above. The definition above is the definition for physical evidence. Physical evidence consist of servicescape combined with the tangible elements, so servicescape is a part of physical evidence. Blueprinting Service blueprinting was initially introduced as a process control technique for services that offered several advantages: it was more precise than verbal definitions; it could help solve problems preemptively; and it was able to identify failure points in a service operation.24 Just as firms have evolved to become more customer-focused, so has service blueprinting. One early adaptation was the clarification of service blueprinting as a process for plotting the customer process against organizational structure.25 Service blueprinting was further developed to distinguish between onstage and backstage activities. These key components still form the basis of the technique and its most important feature, that of illuminating the customers role in the service process.26 In addition, it provides an overview so that employees and internal units can relate what they do to the entire, integrated service system. Blueprints also help to reinforce a customer-orientation among employees as well as clarify interfaces across departmental lines. Chapter 3. Research Methodology The aim of the study is to once again, seek the various sides of economic impact in London after winning the title to be the host of the 2012 summer Olympics. It is a big challenge for the hosting country to facilitate a mega event and the industry that is in the center of the issue is the tourism. The continuous development of an industry is possible if there are factors that can affect its growth. In the existence of the Olympic event in London, there should be an appropriate investigation that might lead in determining the economic impact of Summer Olympics. Along with the complexities defined in the countries of UK, London remains the center of attention because of the opportunity in hosting the prestigious Olympic Games. After the years of 1908 and 1948 in hosting the previous Olympics, London finally acquired the honor in hosting the mega event. Obviously, years can be evidence the world is changing and with that, London must be prepared on the various effects resulting to the Olympic Games. With the help of the appropriate method, the study can gain the chance in meeting the objectives and goals. Research Methods to be Used Since the study is concern regarding the empirical ground and current situations of Londons preparedness in the upcoming Olympics, the proposed primary method is through the use of surveys and interview. There are many types of primary research available based on the purpose of the researcher/s. The design of the method can create the accurate result and overview on the concern of the study. It is expected that survey methods are more efficient in terms of gathering the primary data therefore; it is utilized in the study. Through the form of questioning the people or groups, the study can gain the limited amount of information which is also useful in understanding the subjects point-of-views. On the other hand, the use of interview helps the research in providing the ideas of a small group similar to gathering their opinions. After the e

Internet & Society: Technologies and Politics of Control Essay

Internet & Society: Technologies and Politics of Control From the moment Internet file-sharing became a reality, exploding into millions of homes and dorms, something changed. Internet file sharing brought with it the opportunity to access for free what had previously cost money. Beyond that, file sharing created a social norm that music and digital media ought to be free. How did this happen? How did file sharers warp reality and forever create this notion that digital media, notably music doesn’t require the money it always had before? Through this paper, I will attempt to prove that the social norms of the Internet public were corrupted by code, by deceptive P2P programs that mask reality for the sake of prosperity. It is this warped social norm that plagues the future of digital media tomorrow. By examining the programs that have forced this revolution (Napster, LimeWire, KaZaA) much can be learned and understood about where and how society failed to recognize its Internet world is in fact an extension of the physical world, and the same rules of civility and morality ought to apply. It is my contention that the P2P networks created an atmosphere built around harmonious sharing—using the ideas of strength in numbers and anonymity to create richly stocked P2P networks. Finally, after careful analysis and discussion of the facts, I will offer suggestions on moving forward and hopefully solving the chaos and problems faced by the present system (or lack thereof). In â€Å"Code and other Laws of Cyberspace†, Lawrence Lessig outlines the four modalities of regulation—law, markets, norms, and architecture. Law has the ability to regulate behavior through penalty and markets create incentives for people to behave in particular... ...the Internet and online file sharing no longer be a chaotic jungle of copyright infringement, but an extension of community and relationships as we understand these terms in the offline world. Works Cited Goulder, Alvin. â€Å"The Norm of Reciprocity: A Preliminary Statement† American Sociological Review 1960. Levin, Daniel. â€Å"Building Social Norms on the Internet†. Yale Journal of Law & Technology. 2001-2002. Steiner, Peter. â€Å"On the Internet, Nobody Knows You’re a Dog†. The New Yorker 5 July 1993. Strahilevitz, Lior Jacob. â€Å"Charismatic Code, Social Norms, and the Emergence of Cooperation on the File-Swapping Networks†. John M. Olin Law & Economics Working Paper No. 165. The University of Chicago Law School. http://law.uchicago.edu/lawecon.index.html Takahashi, Nobuyuki. â€Å"The Emergence of Generalized Exchange† American Journal of Sociology 2000.

Affirmative Action in Employing Women and Minorities :: Affirmative Action Equality Essays

Affirmative Action Thesis: Although many people believe that affirmative Action is a form of racism, it is actually used to help minorities find employment in an otherwise racist world. â€Å"In the United States, equality is a recurring theme. It has flared into a fervent moral issue at crucial stages of American history: The revolutionary and Jacksonian Period, and the New Deal. In each era, the legitimacy of American society is challenged by some set of people unhappy with the degree of equality† (Verba and Orren). Following the Civil War, Congress passed a number of laws designed to put former slaves on an equal level with white people. The Fourteenth Amendment made the freedmen citizen and prohibited states from enforcing any law which took away the privliges of any citizen, depriving men of life, liberty, or property without due process of the law, or denied men equal protection of the laws. In 1875, Republican majority in Congress, aware that reconstruction would soon e nd, passed a civil right act to secure by law semblance of equality for Black Americans (Urofsky 19). Many white Americans really did not like the idea of equality for the Black Freedmen. â€Å"Gideon Welles, who had been prevailing sentiment when he wrote in 1871: ‘Thank God slavery is abolished, but the Negro is not, and never can be the equal of the white man. He is of an inferior race and must always remain so’†(Urofsky 23). The supreme court agreed and in 1883 passed the Civil Rights act which diluted much of th! e protection of the Fourteenth Amendment. Justice Joseph Bradely interpreted the enforcement provision of the amendment as strictly remedial; â€Å"congress has the power to remedy a discriminatory state law, but could not take affirmative steps to protect blacks from other forms of prejudice† (Urofsky 21). As a result of this decision, the federal government took no action to combat racism in the country until the second world war (Urofsky 2 2). Because resentment continued to increase within the black communities and because of the threat of a march on Washington, President Franklin D. Roosevelt issued an executive order on June 25, 1941. This order directed African Americans to be accepted into job-training programs in defense plants. The order also stated that discrimination would not be excepted by employers holding defense contracts. It also set up a fair employment practice commissions to investigate charges of racial discrimination.

Advanced Flight Deck Technology for Safety

Over the years and through technology and the requirements of safety and comfort new deck flight plans have been devised and implemented. With this forward movement of a more integrated flight deck and commercial aircraft overall, this has led to a wider safety margin, a more economical cost of operations which in turn will help lower the consumers price of flights as well as their comfort and safety margin. The new flight deck of the Boeing 787 has taken into consideration many factors of the human element of not only pilots but passengers as well. Boeing has spent many years with engineers as well as the astronauts from Nasa to incorporate and implement a flight deck design that in its overall abilities will prove to be a much safer, a more reliable â€Å"tool† of flight ensuring the safety of all on board their commercial plane as well as ensuring specific ergonomic factors of the pilots, all of which in turn will help for a smoother flight and mitigate many more chances of potential accidents. At the same time there have also been the ongoing efforts to revolutionize the passenger decks for comfort, security and convenience. Before the new design process for the Boeing 787 flight deck was actually implemented there were several factors that were considered. The old style flight deck instrument control panel itself had many more individual panels to read and watch, their design somewhat sporadic in comparison with what a pilot needed to view and when. There was a limited streamline for functionality. Furthermore, certain controls were either in the way or out of the way making for increased eye, hand and body movement to make a simple adjustment. Pilot seats were more stationary, lacking the ability to swivel completely or to recline or even for basic lumbar support. The windshield has a lesser visibility radius than the new flight deck. The human factors of designing the new flight deck took into account certain specifics of ergonomics. This was to try and reduce strain on the lower back due to prolonged sitting, strain and wear on hands by operating simple hand controls and functions and less strain on eye movements or basic visibility. These were the more important factors to help alleviate potential health issues that pilots, overtime, would experience, furthermore the flight deck design has less capability of causing carpal tunnel, eye strain, dealing with glare functions and in general less tiredness of the pilots which the end result would mean a safer flight for all involved and a more rejuvenated pilot after the flight. The new design of this deck for the pilots has incorporated many changes. The controls, instead of all being joystick like are now more operational by the touch of a button which reduces carpal tunnel stress by having less rigidity that is common with all joystick controls. The windshield is now more anti glare and has the added function, in conjunction with the new panel, to allow for low visibility takeoffs and landings. The instrument panel has a much greater streamlined effect and fewer panels to view as well. The readouts are bigger and more detailed so that a pilot may not have to look as long or as hard to determine what they must do, this allows for quicker reaction time under all circumstances. The data entry devices have been moved more out of the way to an off side positioning instead of an underneath or above positioning of the readout panels. This helps eliminate accidental data entry as the main point of any flight panel is centered. This has helped in wing control specifically. The rudder and indicators of the rudders, landing gear, fuel and other various indicators necessary has been moved to the main control panel that now rests in front of the pilot versus the traditional placement of above the pilot. This way the pilot does not have to continually look up to check the indicators of a safe flight thus reducing body strain. One big change in the flight deck panel is the room for technological growth. Our technology is ever changing and the room left for this growth will help to ensure a placement of future technology without having to completely redesign the entire panel time and again. This has just become a more economy efficient plane. One thing that most people don’t realize, especially on longer flights is the need for paper to make notes on when flight plans need to be changed, when there needs to be an additional and yet unexpected change and this new implementation also helps with keeping a logbook more accurate and that is the built in, electronic scratch pad. Pilots can make notes about shifting winds, potential or unexpected weather pattern changes, a new noise that might be heard and for the mechanic or engineer to check out upon landing, whatever the case may be. Considering the scratch pad is built in and computer controlled, should there be a failing or an accident, this along with the traditional black box may help solve many questions as to why much quicker. Airport layouts are all different and each pilot must know the layout of the airport to help alleviate getting in the way or creating a ground accident before and after take off. The way this was dealt with is by programming an airport map function, for each airport, into a menu driven control panel. Pilots are able to look at these maps and determine their point of entry or take off in conjunction with the tower’s instructions. It gives them a much needed and yet basic heads up for comfortability in knowledge. This same programming also will record flight plans which in turn will tell you if you are off course and by how far. Additionally it will also give options to view other flight routes should an emergency or other type of landing need to be instituted. Lastly, in correlation is the gps like ability of marking waypoints. Many would not think there could be waypoints when in the air but the lay of the land, different mountain ranges and bodies of water can be considered waypoints. With these new implementations this allows both pilots, at the same time, to have and maintain the same operational ability instead of one pilot having control aspects over a part of the plane, and the co-pilot sequestered into a different set of controls altogether. This becomes more of the teamwork atmosphere that is need for the lives of those on board. There is a design for error tolerance where there wasn’t before, meaning that should a pilot make an error in the flight path, the programming will take over to correct the situation. This error tolerance is only 1% but if you keep off course by that 1% then you will be far from your intended destination. This allows for a human to machine interface and more safety factors. Instead of wondering what the plane is doing, a pilot will know what the plane is doing. There is obviously suggested training, especially with those who do not have flight management experience. Boeing has done what they can at this time to insure that their safety guidelines are not only met for human risk but that these guidelines are above what is required and to the scope of guideline by other facilities and engineering specs. Now with this new integrated, streamlined flight deck, the passenger cabins have also been upgraded to include better air quality, more natural lighting via larger windows, larger overhead bins which make it easier to get in and out of when retrieving personal items. The seats are wider as is the aisles and for those who are taller, there is a substantial more amount of headroom. There are current plans for future ATM’s to be located on this plane. So with all of this in mind, taking in normal human strengths and weaknesses which vary from person to person, this new flight deck allows for more safety, especially with fewer parts being used, less failing and quicker ability for response time, and potentially less fuel which in turn creates a savings that can be put off, in part, to the consumer when they purchase a ticket to fly on the commercial Boeing 787. The psychological effects not only on the pilots but on the customers, when they obtain this knowledge helps ease tension, behooves a less stressful environment for pilots and when all these functions are in place and all feel secure a flight goes much smoother. Small aircraft pilots would benefit greatly from this design as the majority of small plains are still archaic in their designs. Even though this is true, the safety factor needs are still the same. In some respects, with the technology into the Boeing flight deck, this actually makes the larger plane much safer than the smaller planes of personal pleasure. (CL Tapken 2008).